January 14, 2010
10 Branding and Marketing Trends for 2010: Branding Strategy Insider 1) Value is the new blackConsumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low.

10 Branding and Marketing Trends for 2010: Branding Strategy Insider

1) Value is the new black

Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low.

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