January 15, 2010

The 8 stages of listening and more from our blogs

1. Today, our Hungarian blog covers 8 stages of listening, based on presentation by Jeremiah Owyang. Go through English presentation here and if you speak Hungarian, head directly to our blog - 8 forradalmi szint, hogyan füleljük le az ügyfelet

2. Writing new ads at Etarget? Make sure you have specific, up-to-date copy, which is beneficial to your customers. More on our Slovak blog - Čo má spĺňať reklama Etarget

3. In Czech Republic, we cover what you should promote at Etarget and how to do it. Part of “Etarget for beginners series” - Co a jak propagovat v reklamní síti Etarget.

4. And finally, in Bulgaria, we discuss that simple vision means high quality advertising. Do you also think same way? Семплa визия. Качествена реклама!

Do your charting and planning for 2010 wisely. Nothing that gets rushed works out well. Having the time to plan, create and fine tune always works better.
January 14, 2010
10 Branding and Marketing Trends for 2010: Branding Strategy Insider
1) Value is the new blackConsumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low.

10 Branding and Marketing Trends for 2010: Branding Strategy Insider

1) Value is the new black

Consumer spending, even on sale items, will continue to be replaced by a reason-to-buy at all. This spells trouble for brands with no authentic meaning, whether high-end or low.

March 21, 2009

Etarget in social media http://tinyurl.com/dljafo (with Facebook stuff for Serbia and Croatia)

RT @qvako Czech Internet advertising reached 5 billion CZK (187 million EUR) . http://tinyurl.com/c8bcsj

Some stuff about CPA and Quality Score http://tinyurl.com/cjej4m

March 19, 2009

Official numbers: our reach is almost 90% of internet population in Hungary (http://tinyurl.com/ckmgh3 - text in HU)

The McKinsey Quarterly article - high-tech companies emerged from a downturn http://tinyurl.com/abjt2b